That taking part in this ad would be good way to get our message heard.” Joanna Gardiner, MD of the company behind the ad said: “I’m so passionate about the brand and the chemical safe issue that I knew This advertising campaign should be praised for bringing these issues into the public domain.”
#ELAVE NOTHING TO HIDE FREE#
Campaigners from have praised the advert for addressing issues which they claim, the skincare industry is brushing under the carpet.Ī spokeswoman for the group said: “A growing number of consumers are becoming chemical concerned and starting to request skincare products which are free from potentially harmful chemicals such as sodium laureth sulphate, parabens and formaldehyde. Viral advertising specialists Prodigy Films dreamt up the risqu? viral marketing campaign, as an eye-catching method of communicating the serious message that elave has no worrying chemicals in its formulations. Like the sensitive safe skincare range they’re promoting, the naked cast explain that they have nothing to hide. The advertisement is a parody of a typical white coated cosmetics ‘institute’ and is deliberately tongue in cheek as it aims to deliver a hard-hitting message about the dangers of irritants and chemicals in skincare.
#ELAVE NOTHING TO HIDE FULL#
The minute-long online ad for chemical-safe skincare brand ‘elave’ features a full frontal view of a voluptuous blonde presenter and various male and female researchers without a stitch on. Joanna Gardiner, a 37-year-old MD of Ovelle Pharmaceuticals in Ireland, went completely nude for the controversial clip, which has become an instant hit on video sites such as YouTube. A boss believes in her brand so much that she’s stripped off naked for a company advert.
0 kommentar(er)
